Creating Logos in Adobe Illustrator
2020_updated_logo_design_project_objectives_and_rubric.docx | |
File Size: | 173 kb |
File Type: | docx |
Past Student Examples as presented on their DP's:
REQUIRED Articles for this Project:
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Tuesday, 1/07/2020Student Objective(s):
Thursday, 1/9/20
Friday, 1/10/20:1) Teacher Led Presentation -
Understanding the Logo Design PROCESS: Depth over Breadth folks! Go through the slideshow so you can see what I am expecting to see evidence of. Each step your logo undergoes must be saved as its own image/file so that your entire process can be showcased on your DP. 2) Independent Work Time -
Practice drawing out various versions of your Logo. |
Helpful Tutorial Links to choose from: Students must check out (you do not have to do these) at least four different articles/threads below while getting started on your own project throughout the week:
Monday, 1/20/20:
Article by BY RACHEL GILLETT
When it comes to identifying your brand, your logo is probably the first thing your customers will think of.
While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on your customers’ opinions than you might think.
Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely under-exploited.
“Knowing that humans might … be hardwired for certain hues could be a gateway into understanding the neural properties of emotion,” he told Co.Design earlier this month.
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.
According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.
... MORE
2. Independent Project Work Time (40 mins):
- You should first be working on sketches, creating and designing your Logos on paper. Then after my feedback and approval you may then move to the computer to continue your artistic process.
Next Next week...
Live Teacher Demo (*must be in class to see this - any absent students will need to attend office hours Tuesday after school)
SCANNING your ARTWORK and QUICKLY TRANSFORMING IT DEMO
When you are done with the sketching part of your design process, you will need to scan it in and digitally enhance it. You can do this with a "quick" LIVE TRACE multiple times to find a look you are going for or you can use the pen tool to trace your image and then change the style of the stroke and fill multiple times. Note: You will have to EXPORT your project to get JPEG'S of your different versions. Please ask me to come over if this doesn't make sense :)
Live Teacher Demo (*must be in class to see this - any absent students will need to attend office hours Tuesday after school)
SCANNING your ARTWORK and QUICKLY TRANSFORMING IT DEMO
When you are done with the sketching part of your design process, you will need to scan it in and digitally enhance it. You can do this with a "quick" LIVE TRACE multiple times to find a look you are going for or you can use the pen tool to trace your image and then change the style of the stroke and fill multiple times. Note: You will have to EXPORT your project to get JPEG'S of your different versions. Please ask me to come over if this doesn't make sense :)
- LIVE TRACE DEMO (4 minutes)
- PEN TOOL IN REVIEW VIDEO (4 minutes)